User-centered UX design
“And aligned with business goals”
An effective user experience consists of having a pleasant, intuitive, and functional interaction. Simple but comprehensive.
Perfection does not consist of adding on, but instead, of taking apart until only the essentials remain.
This is one of the most important Lean UX principles: what does not add value to a product is excess. With UX design we can highlight the differential value of a digital product.
Following universal patterns and cultural conventions we are able to provide solutions to a number of common problems
Affordances are used to reduce the cognitive load. Don’t make the user think, flatten the path!
By using design patterns and defined conventions and taking into account flow and visual hierarchies, we provide users with a better web experience (faster, easier and nicer) while, at the same time, guiding them to their goal.
If the product is adapted to the end user, the probability of success is increasedDiscovering what users want and need is done using surveys, interviews, focus groups like A/B, and usability tests. Tests are performed during the conceptualization and development phases, either in person or remotely, qualitative or quantitative.
Co-creation adds both value and empathyWith the information extracted from the analysis of requirements, the team can create different prototypes, varying according to the project phase and needs.
- Navigation flows
- Paper prototypes
- Low-resolution wireframes
- High-resolution wireframes
- Static interactive prototypes
- Dynamic interactive prototypes